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SMTE opportunity (1/5)

HUMAN SLING SHOT / CATAPULT,BUNGEE JUMPING, GIANT SWING

  • Market size

    Based on maximum capacity, the potential number of annual ticket sales is 42,000 (equivalent to 4% of the total number of visitors to Ras Al Khaimah in 2018). This number does not account for visitors utilizing the product from outside of Ras Al Khaimah, which could be significant.

  • Market growth rate

    The global adventure travel and tourism CAGR currently stands at 17.8%, and the number of visitors to Ras Al Khaimah is currently growing at 10% (2017-18)

  • Profitability

    Low operating costs (minimal utility requirements, low consumable and maintenance rates, and non-intensive staffing requirements), along with the potential to charge relative premiums per experience due to the product’s novelty factor.

    With a high occupancy rate, the Giant Swing can potentially draw a gross profit margin of some 40%.

Tourism product

Human slingshot, bungee & giant swing

Estimated number of users (per year)

25,200

Average spend (per visit / AED)

655

Anticipated CAPEX (AED)

26,850,000

Anticipated revenues (per year / AED)

16,506,000

Anticipated OPEX (per year /AED)

13,413,900

Source: Extreme International LTD, RAK – Product Development Study, 2019

nzcatapult
jhill

SMTE opportunity (2/5)

CANYONING PARK

  • Market size

    Based on maximum capacity, the potential annual ticket sales stand at 350,000 (equivalent to 33% of the total number of visitors to Ras Al Khaimah in 2018). This number does not account for visitors utilizing the product from outside of Ras Al Khaimah, which could be significant.

  • Market growth rate

    The global adventure travel and tourism CAGR currently stands at 17.8%, and the number of visitors to Ras Al Khaimah is currently growing at 10% (2017-18).

  • Profitability

    Average operating costs (utility requirements, consumables and maintenance rates, and low staffing requirements), in addition to the potential for charging relative premiums per experience due to the product’s novelty factor.
    With a high occupancy rate, the Canyoning Park can potentially draw a gross profit margin of some 15%.

Tourism product

Canyoning park

Estimated number of users (per year)

52,500

Average spend (per visit / AED)

350

Anticipated CAPEX (AED)

32,800,000

Anticipated revenues (per year / AED)

18,375,000

Anticipated OPEX (per year /AED)

16,142,500

Source: Extreme International LTD, RAK – Product Development Study, 2019

08

SMTE opportunity (3/5)

HORSE RIDING / STABLES

  • Market size

    Based on maximum capacity, the potential annual ticket sales stand at 42,000 (equivalent to 4% of the total number of visitors to Ras Al Khaimah in 2018). This number does not account for visitors utilizing the product from outside of Ras Al Khaimah, which could be significant.
    The global adventure travel and tourism CAGR currently stands at 17.8% and the number of visitors to Ras Al Khaimah is currently growing at 10% (2017-18).

  • Market growth rate

    Horse riding offers marginal growth potential, and the expected CAGR should be approximately 5%, a number that reflects the market’s view of the activity (not necessarily suitable for everyone).

  • Profitability

    Relatively low operating costs (utility requirements, low consumable and maintenance rates, and low staffing requirements), along with the potential to charge relative premiums per experience due to the product’s novelty factor.
    With a high occupancy rate, horse riding can potentially draw a gross profit margin of some 15%.

Tourism product

Horse riding / stables

Estimated number of users (per year)

6,300

Average spend (per visit / AED)

840

Anticipated CAPEX (AED)

13,475,000

Anticipated revenues (per year / AED)

5,292,000

Anticipated OPEX (per year /AED)

5,051,900

Source: Extreme International LTD, RAK – Product Development Study, 2019

eastern-mangroves

SMTE opportunity (4/5)

MANGROVE ADVENTURE PARK

  • Market size

    Based on maximum capacity, the potential annual ticket sales stand at 420,000 (equivalent to 39% of the total number of visitors to Ras Al Khaimah in 2018). This number does not account for visitors utilizing the product from outside of Ras Al Khaimah, which could be significant, especially with school groups from Dubai and Abu Dhabi.
    The global adventure travel and tourism CAGR currently stands at 17.8% and the number of visitors to Ras Al Khaimah is currently growing at 10% (2017-18).

  • Market growth rate

    The Mangrove Adventure Park offers steady growth potential, and the expected CAGR should be around 15% once the market realizes the value of the concept, from both an active and educational perspective.

  • Profitability

    Low operating costs (minimal utility requirements, low consumable and maintenance rates, and non-intensive staffing requirements), along with the potential to charge relative premiums per experience due to the product’s novelty factor.
    With a high occupancy rate, the Mangrove Adventure Park can potentially draw a gross profit margin of some 30%.

Tourism product

Mangrove adventure park

Estimated number of users (per year)

63,000

Average spend (per visit / AED)

225

Anticipated CAPEX (AED)

24,550,000

Anticipated revenues (per year / AED)

14,175,000

Anticipated OPEX (per year /AED)

13,086,250

Source: Extreme International LTD, RAK – Product Development Study, 2019

skydiving

SMTE opportunity (5/5)

AVIATION HUB

  • Market size

    Based on maximum capacity, the potential annual ticket sales stand at 98,000 (equivalent to 9% of the total number of visitors to Ras Al Khaimah in 2018). This number does not account for visitors utilizing the product from outside of Ras Al Khaimah, which could be significant.
    The global adventure travel and tourism CAGR currently stands at 17.8% and the number of visitors to Ras Al Khaimah is currently growing at 10% (2017-18).

  • Market growth rate

    The activities and products that comprise the Aviation Hub offer marginal growth potential, and the expected CAGR hovers around 5%, a number that reflects the market’s view of the activity (not necessarily suitable for everyone).

  • Profitability

    Relatively low operating costs (minimal utility requirements, low consumable and maintenance rates, and non-intensive staffing requirements); along with the potential to charge relative premiums per experience due to the product’s novelty factor.
    With a high occupancy rate, the Aviation Hub product can potentially draw a gross profit margin of some 20%.

Tourism product

Aviation hub

Estimated number of users (per year)

14,700

Average spend (per visit / AED)

1,025

Anticipated CAPEX (AED)

26,300,000

Anticipated revenues (per year / AED)

15,067,500

Anticipated OPEX (per year /AED)

13,390,625

Source: Extreme International LTD, RAK – Product Development Study, 2019

Theme-based attractions

Ras Al Khaimah encourages innovative product offerings that deliver a unique holiday experience.

EXAMPLE: With the amenities of a boutique hotel and choice of location, pop-up hotels provide an exceptional opportunity for a customized holiday experience.

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Key elements

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Summer concept

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Winter concept