Wow-factor investments in reward-seeking assets like luxury hotels and resorts.

Utilization of unique assets and the natural terrain to attract tourists and tourism investment. Attracts 20-40% of all global tourists. Eco-concepts include parks, retreats and mountains.

A distinct, year-round product that encapsulates the unique natural attributes and satisfies a growing demand for micro-escapes. The sector is growing twice as fast as overall tourism.

Investments flowing toward various tourism services that offer many different organized activities, such as outdoor recreation. One of the fastest growing tourism sectors (longer stays, higher spend).