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    TRENDS & INVESTMENTS

    Global trends

    invest1
    Aspirational
    travel

    Wow-factor investments in reward-seeking assets like luxury hotels and resorts.

    invest2
    Ecotourism
    E

    Utilization of unique assets and the natural terrain to attract tourists and tourism investment. Attracts 20-40% of all global tourists. Eco-concepts include parks, retreats and mountains.

    invest3
    Wellness
    travel
    W

    A distinct, year-round product that encapsulates the unique natural attributes and satisfies a growing demand for micro-escapes. The sector is growing twice as fast as overall tourism.

    invest4
    Adventure
    tourism
    A

    Investments flowing toward various tourism services that offer many different organized activities, such as outdoor recreation. One of the fastest growing tourism sectors (longer stays, higher spend).

    Investment type

    Turnkey

    SMTEs, pop-up hotels, themed destinations

    PRODUCT SEGMENTATION

    Segment

    Hospitality
    development

    Tourism
    attractions

    Entertainment

    Type

    Turnkey hotel opportunities

    SMTE opportunities

    Opportunities / concepts

    Examples
    image-wrap
    • Beach resorts
    • Desert retreats
    • Boutique hotels
    • Eco-lodges & pop-up hotels
    • Extended-stay properties
    • Managed holiday homes
    • Wellness resorts
    • Retirement projects
    image-wrap2
    • Human slingshot/bungee and giant swing
    • Canyon park
    • Horse riding at Jais
    • Mangrove adventure park
    • Skydive and aviation hub
    image-wrap3
    • Beach clubs
    • Shows/gaming eventsr
    • Food trucks/F&B concepts
    • Activation concepts
    • Surf district concept
    • Entertainment parks

    HOSPITALITY
    DEVELOPMENT

    Learn more
    al-marjan-island-white image-56

    SMTE
    OPPORTUNITIES

    Learn more